In 21st century we encounter rising complexity in most unexpected places. Take a supermarket for example. Ms F sent me yesterday to purchase "Waitrose Baby Jersey Royal New Potatoes". That product had a name made up of six segments! That's three times more complex than my full legal name. I felt so inadequate.

The challenge of remembering that pinnacle of retailer wordsmithing was dealt with by using good old tech: a paper shopping list. After all, those groceries were as simple as taking candy from a baby.

But one question remains unanswered: would Germans be able to make "Waitrose Baby Jersey Royal New Potatoes" a single word? Or maybe two words? Thoughts anyone?