In 1967, Heinz launched an advertising campaign with the slogan "Beanz Meanz Heinz". The phrase was created by advertising executive Maurice Drake and went on to become one of the best-known advertising slogans in the United Kingdom.

Mr Drake would have been smiling from ear to ear today if he'd caught sight of Ms J's post it note list - who'd have guessed that over 50 years after he wrote his famous slogan, it was still being used today to clearly point out to an amateur shopper like myself exactly what Ms J wanted on her toast this week.