Saucony partnership announcement
Introducing our new footwear and apparel partner
April 09, 2021
GoodGym and Saucony are announcing a new partnership. We are delighted to name Saucony as our exclusive apparel and running footwear partner for the next two years and are looking forward to working closely with them. With their headline ‘run for good’ campaign we couldn’t think of a better fit for GoodGym. Whilst we are on a mission to create happier, healthier communities, they believe in empowering the human spirit, with every stride, on every run, and in every community. The partnership aims to strengthen Saucony’s run for good messaging and, encourage runners to go beyond exercising for personal gains whilst also helping our long term goal of making GoodGym a mainstream movement.
The official launch for the partnership will be in May. During the summer of 2021 we will begin rolling out new GoodGym member t-shirts with the Saucony logo. Watch our social media channels for updates along the way. Keep your eyes peeled for exciting giveaways in our monthly newsletters.
Gareth Lloyd, Marketing Manager for Saucony UK & Ireland said: “We are delighted to be able to announce the partnership with GoodGym. We feel that the organisation’s desire to do good through exercise offers the perfect synergy with our RunForGood ethos. We cannot wait to start working together and to support their vital charity initiatives.”
Ivo Gormley, CEO of GoodGym said:
"We're extremely excited to announce our new partnership with Saucony. Saucony want to make the world a better place through the transformative power of running and this is what we're about too. Together, we can enable more people to experience the powerful positive impact of running and of doing good for those around you. We're looking forward to working closely with them over the coming years."
Join the running conversation @SauconyUK and #RunForGood