Job Vacancy: Marketing and Comms Manager

Work with us to manage GoodGym's communication

January 07, 2022

Have your own GoodGym story to share with the community? Email and we'll be in touch.

GoodGym Marketing and Communications Manager

Job Title: Marketing and Communications Manager
Team: Growth and Partnerships
Hours: 5 days (37.5 hours) per week with flexible arrangements considered
Location: GoodGym supports remote working. Currently we have an office space in London for staff to use if they wish. All staff have the choice of working remotely, using the office space or a hybrid of both.
Report to: Head of Growth and Partnerships
Starting salary: £33,762 - £37,513
Application Closing Date: 9am, Monday 7th February 2022 Interview date: Monday 14th February 2022

About GoodGym
At GoodGym you get to do work that really matters, we are a positive solution to some of the UK’s biggest social issues. GoodGym members combine their exercise with doing important tasks for older people and community organisations. We have won multiple awards and are supported by the London Marathon, National Lottery and leading running brand Saucony. GoodGym aims to be one of the largest fitness communities in the UK, we want to make doing good by getting fit a mainstream movement. You’ll be joining an organisation that makes a positive difference every day. We’re an inclusive team, we aim to make sure everybody can be themselves at work.

Some videos about our work:
Guardian video | Team London Video | New Balance advert | ITV coverage

Position overview GoodGym is looking for a talented and driven Marketing and Communications Manager to drive our expansion across the UK. You will be joining our growing team to build a nationally recognised brand. In doing so, you will help achieve our mission of getting the UK more active and reducing isolation and loneliness amongst older people at the same time.

Using your communications expertise, digital marketing knowledge you will devise and execute a strategy to fulfil our mission of helping GoodGym grow to national prominence. This is an opportunity for an ambitious marketeer who wants to make a significant impact to grow an innovative fitness project into a national brand. You will develop and execute plans to engage tens of thousands of new members in GoodGym each year. You will manage a marketing budget and continue to extend and enhance our grassroots referrals.

Main responsibilities

National awareness and PR.
GoodGym has had extensive coverage on BBC radio, BBC television, ITV, the Financial Times, Wired, the Guardian and many other leading mainstream media channels. You will extend and continue this level of coverage, managing our publicity and PR to increase awareness of our work across the UK.

Local campaigns and targetting GoodGym is currently in 58 cities across the UK. In the future we hope to expand this. You will build a media kit that means each city can produce locally targeted media to help with member recruitment and new partners.

Comms channels management We have several scheduled communication channels with GoodGym members. You will lead the organisation of these. Part of this will be our own stories page on the website. You will be helping the community write their stories.

Member recruitment You will be responsible for increasing membership by promoting awareness of GoodGym as an easy, convenient and rewarding way of volunteering and getting fit.

Social media and social media advertising We currently use Twitter, Facebook and Instagram; you will be responsible for managing and producing content for these channels and targeting them appropriately to areas that need more participants.

Brand partnerships You will work closely with the business development team to make sure we are utilising our brand partners when it comes to marketing.

Budgets and strategy You will lead the marketing strategy and control the marketing budget to optimise our CPA.

Person Specification

  • A marketing or communications role in a previous organisation
  • Ability to create and execute targeted campaigns
  • A track record of growing audiences and increasing signups
  • Data-driven,analytical approach to marketing
  • Experience of managing PR opportunities
  • Experience managing social media accounts
  • Excellent writing skills
  • Ability to spot great stories and turn them into content quickly
  • Ability to make connections and collaborate
  • Self-motivated, driven, high energy and engaging

Why join us?

  • Friendly and positive culture
  • A growing team with real purpose
  • Flexible working hours and location
  • Regular talks from leading sector experts
  • 25 days holiday + bank holidays
  • £200 development budget
  • Home working equipment budget
  • Optional working groups on issues such as diversity and the environment
  • Lots of team socials across the year

We are looking for the best people to help us provide support to millions of people affected by loneliness in the UK. We want our team to reflect the diversity of the communities we serve, offering equal opportunities to everyone, regardless of race, sex, gender identity, disability, age, nationality, religious or philosophical belief, age, sexual orientation, educational attainment, family status, trade union activity or any other factor. We see diversity as strength and want everyone to be able to be their whole selves at work.

We have a code of conduct in place, and are committed to creating a culture where everyone feels safe and respected.

Please use the following application form

If you have questions about the role, feel free to contact Ed on

Have your own GoodGym story to share with the community? Email and we'll be in touch.
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